QUICK CASE STUDY
Remember Napster? They were an online music file-sharing company back in the early 2000s. When their popularity peaked music companies fought against this new wave of technology and changing consumer behaviors. But they were fighting against the inevitable. Apple, on the other hand, took a different approach. They launched the iTunes Store in 2003 which allowed users to buy digital music from them. However, would people pay money for songs they could pirate off the internet for free? Let’s just say that within the first 18 hours, they sold approximately over 275,000 tracks. The iTunes Store became the largest seller of digital music in the US and has sold over 40 billion songs worldwide. Now, 16 years later, Apple is changing again. It’s shutting down iTunes and replacing it with Apple Music, Apple TV, and Apple Podcasts apps, allowing them to better focus on each type of media. Again, they’re moving with the times and leaning into change.
- When industry changes so should you, do not be another statistic. How do you avoid this? Get curious, do not panic, sit back and do some research.
- Consumer behavior will always change, and guess what? They are more powerful than ever. What do you do? You give them what they want. When they give you a bad review? Maybe you should listen and take that bad review and turn it into data and insight. Those reviews are golden.
OPEN TO CHANGE
There is no need to view technology as disruptive anymore, stop thinking that way. You need to look at things that we simply don't get or don't appreciate as game-changing. There is a list of these types of technologies, anyway, the point is you have to remain agile, you must stay aligned with this ever-changing digital marketing landscape. The Greatest, Muhammad Ali, once said that he could "Float like a butterfly, sting like a bee." Your new motto, I rest my case.
HAVE A HEALTHY PERSPECTIVE
By being open to change and staying motivated to look at the new changes, developments, and innovations you'll gain a better perspective. What does that do? It provides the clarity that you need to help you and your organization adapt to change, and remember what adaptability was right? Survival.
LET'S GET DOWN TO BUSINESS
WHAT IS DIGITAL MARKETING?
HUBSPOT IS SPOT ON
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
FIRSTSITE SAYS THAT
Is marketing that includes the creation of textual, audio or video content on your website's blog. It's a practice that has a direct impact on a brand's discoverability. When a person is searching online, websites that offer quality content related to phrases typed into the search bar will emerge in the top results.
FROZENFIRE IS ON FIRE
In fact, it's rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.
Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc.
SOCIAL MEDIA MARKETING
Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:
- Establishing a social media presence on major platforms
- Creating shareable content and advertorials
- Cultivating customer feedback throughout the campaign through surveys and contests
Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.
YOUR WEBSITE PLAYS HERO
- An effective content marketing strategy involves having value-added content to draw targeted customers and clients to visit your website.
- In blog posts, there should be internal links to products or services pages, making it easier for prospective customers to get to. It is also advisable to have content that is engaging and targeted at your core audience since they are the most likely to convert.
- Sharing your content on different social media platforms will help increase your visibility; although, remember to leverage those platforms by including links to draw audiences to visit your main website.
- THE GOAL IS FOR YOUR WEBSITE TO CREATE THAT TRUST, EMPATHY, ENGAGEMENT, AND LOYALTY THAT YOUR CLIENT WANTS!
STRATEGY IS FOCUS
Everything we do starts with strategy. To achieve this, we ingrain ourselves in your organization, getting to what really matters by asking the tough questions. We then strategically identify the right platforms, tactics, and technologies that will deliver on your objectives. Everything we do starts with strategy. To achieve this, we ingrain ourselves in your organization, getting to what really matters by asking the tough questions. We then strategically identify the right platforms, tactics, and technologies that will deliver on your objectives. It’s never been more important to stand out from the crowd. Great creative gets to the essence of who you are, why you’re different, and why customers should care. We craft a user-centric design that communicates the authentic you at every opportunity.